February 7, 2023

This yr, I’ve spent a number of time on the highway, assembly with clients and capturing their tales for Now Go Construct. As we speak, we’re releasing one among my favourite episodes, which options Veo, a sports activities expertise startup primarily based in Denmark. And whereas I might spend a complete put up on their historical past or their tech stack, I wish to do one thing a bit totally different. I wish to deal with what occurs behind the scenes.

An incredible quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (generally a full week) interviewing clients and amassing B-roll simply to provide a single 20-minute episode. It’s an unimaginable quantity of labor, however work I discover attention-grabbing, as a result of I’m consistently studying how our clients are utilizing expertise to unravel exhausting issues. However what occurs to the remainder of the footage?

Quite a lot of what we movie is left on the chopping room ground. Veo is an ideal instance. I had a possibility to take a seat with two of the co-founders, Keld and Henrik, for almost 90-minutes. We mentioned every part from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However a number of this didn’t make it into the episode. So, I’d wish to share a little bit of that dialog with you now (and don’t fear, we now have trimmed it right down to 15-minutes).

In some ways, Veo embodies the leadership principles we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the shopper, and drive their choices with information. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to satisfy Keld, Henrik, and all the fantastic individuals at Veo. I hope you get pleasure from the latest episode as a lot as I loved filming it. Now, go construct!