January 26, 2023

Google Search Console is the very best information supply for monitoring the site visitors you might be attending to video content material in your web site from Google search, because it supplies information immediately from Google in regards to the queries really driving site visitors, and may be segmented by video search particularly.

On this publish, we’ll present a fast abstract of find out how to use Google Search Console to trace video search engine marketing. We’ll additionally publish a hyperlink to a Looker Studio Dashboard template which you’ll be able to plug your search console information immediately into.

Earlier than you’ll be able to observe efficiency, you first want to make sure your movies are listed and acknowledged by Google Search Console. If you wish to know the way to do that, try our information about find out how to use the video indexing report.

Navigate to go looking ends in the efficiency menu. That is the report which holds the information you should use to measure the efficiency of your movies in search. It may be discovered within the sidebar of Google Search Console.

The search outcomes report inside efficiency in GSC

As soon as the report has loaded, scroll right down to the desk under. Its default setting might be queries, so choose the “Search Look” tab. You’ll see a listing that exhibits the forms of outcomes supplied in Common Internet Search.

A listing of the forms of outcomes supplied in Google Internet Search

On this listing, it’s best to see “Movies”. This refers to wealthy video snippets proven individually or as a part of a video pack inside Common Internet Search. If you happen to click on on “Movies”, the graph on the prime will supply a refined view.

A graph exhibiting site visitors from video snippets in common net search

Notice which you could solely get an aggregated metric that mixes site visitors from all video queries and pages in the intervening time. Whereas this report is helpful for benchmarking, it isn’t nice for a extra granular evaluation of your efficiency of video outcomes.

Above the graph controls, you’ll see packing containers that can help you section and refine the information. Click on on “Search Kind: Internet” and choose “Video”. The graph and desk will now regulate to solely present queries that drive site visitors from video search, so the video tab in Google.

A graph exhibiting site visitors from video-specific search

You’ll be able to then regulate the date vary to check totally different time durations. You’ll be capable of see how site visitors and impressions have modified over time.

Scroll down the listing of queries to search out the phrases that drive probably the most site visitors from video search. This might be reported as “Natural Video” in Google Analytics 4. These phrases may be exported and arranged in a spreadsheet or database, so you’ll be able to observe the keyword-level efficiency of video content material.

With “Search Kind: Video” chosen, you’ll be able to navigate to the “Pages” tab within the desk. It should show a listing of pages that drive probably the most site visitors from video search.

A listing of pages driving site visitors from Google Video Search

That is significantly helpful if in case you have the identical video embedded throughout a number of pages and want to see which URLs are rating most incessantly. 

Whereas the information inside the Google Information Studio interface is actually helpful for gaining a snapshot of your video search engine marketing efficiency, it turns into significantly precious once you transfer it right into a setting the place the information may be segmented in additional element. Looker Studio (Formally Google Information Studio) is nice for this. And to make it simpler for you, we now have created a Video SEO Performance Report Template. Merely make a replica of this template, then plug and play together with your information.

A comparability of clicks and click-through charges for queries in video search

One of many nice advantages of this report is the addition of click-through-rate evaluation to question and page-level information in video searches. Click on-through fee tells you the way interesting your video title and thumbnail are for any given question. So what does a low click-through-rate imply? First, it’s essential that you simply examine the speed to different pages or queries. If it’s nonetheless the bottom, that often signifies that your thumbnail might be improved. You’ll be able to then use the pages with larger click-through-rates as inspiration to grasp what forms of titles and thumbnails are working.

Monitor your video search engine marketing efficiency

Realizing which movies carry out effectively and drive a whole lot of site visitors is actually helpful. As a result of it tells you what individuals need to see. So for those who use this info once you create your content material planning, you’ll be capable of make extra movies that your viewers will love. So dive into Google Search Management and have a look at these numbers! And for those who’re severe about utilizing video to drive extra site visitors to your web site, you give your movies the very best likelihood of rating by utilizing the Yoast Video search engine marketing plugin!